Mountains with cable cars

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The innovation programme “Innovative Model Projects to Increase Capacities in the Tourism Sector” (LIFT) was launched a year ago. The projects funded will be concluded and ready for the market by the middle of next year. Some of them have already made important contributions to the revival of the tourism industry this year.

Thomas Bareiß, Member of the German Bundestag and Federal Tourism Commissioner, said: “Our LIFT projects are real beacons in turbulent times. They successfully implement their creative ideas and have adapted superbly o the current challenges. LIFT is a holistic funding project where the Federal Government Centre of Excellence for Tourism cooperates with its partners closely and in a spirit of trust.”

Professor Dr Heinz-Dieter Quack, head of the Federal Government Centre of Excellence for Tourism, said: “In fact, nearly all LIFT participants have been able to turn the challenges of the pandemic into advantages. We are impressed by how courageously our partners have managed to implement their constructive ideas even in these difficult times. The recipients of funds believe in their product and also that demand may increase in the wake of COVID-19.”

The Federal Ministry for Economic Affairs and Energy is supporting innovative projects that can serve as a model for the German tourism industry by investing €1.5 billion; most recently the Ministry funded 10 such projects. The programme aims to strengthen the performance and competitiveness of small and medium-sized enterprises in the tourism sector. In this context, digitalisation, internationalisation and networking play an important role in structurally weak regions.

Some LIFT projects have been particularly successful in reviving tourism during and after the pandemic. Two examples of this are the Lübeck Bay Traffic Management System “Smart Crowd Control”, which aims at avoiding hotspots on the coasts of Schleswig-Holstein, and the Black Forest and Hunsrück-Hochwald National Parks’ project “NLP verNETZt”, which provides real-time information on disruption and visitor traffic on hiking routes.

The Federal Government Centre of Excellence for Tourism documents the current status and the ideas of the LIFT projects on its website (in German) (www.kompetenzzentrum-tourismus.de/tourismusfoerderung/lift).