will today host an event entitled “Start up your company!” – #StarkeFrauenStarkeWirtschaft [strong women, strong economy] at the Federal Ministry for Economic Affairs and Energy. The event, which will take place from 6 pm, will be attended by high-level guests who will join the Minister to discuss the topic of start-ups.
In the run-up to the event, Minister Altmaier announced that funding for promoting innovation is being expanded. He said, “We are expanding our funding for innovation and will now also promote non-technical innovations, such as learning apps, fitness apps and new digital business models. There are many smart business ideas that are driving our economy forward, whether those developed in the cultural and creative industries, by freelancers, or at small services companies. We will now also promote innovations like these."
Today’s “Start up your company!” event – #StarkeFrauenStarkeWirtschaft is aimed at young prospective entrepreneurs and seeks to give them the confidence to set up their own businesses by providing opportunity for them to talk with experienced entrepreneurs. Women are still less likely than men to make the step into self-employment. According to the current Kfw Start-Up Monitor, the share of start-ups launched by women is 40%. In the case of technology-oriented start-ups, the figure is significantly lower. An important field of action within the Federal Economic Affairs start-up campaign is therefore to encourage more women to start up a business.
The panellists at today’s event include Federal Minister Peter Altmaier, Dr Sophie Chung, founder and CEO of Qunomedical and model entrepreneur in the Federal Economic Affairs Ministry’s “FRAUEN unternehmen” [WOMEN Entrepreneurs] initiative, and Miriam Wohlfarth, founder and Managing Director of Ratepay.