The number of independent professional women has risen in the last few decades, but the image of “the entrepreneur” in Germany is still male-dominated. The number of start-ups founded by women is increasing, and nowadays more of these are full-time, and not just part-time, occupations (2016: 39%). More women setting up companies means more ideas, more jobs, and stronger growth for Germany. A high level of diversity of business models and corporate cultures can also generate crucial competitive advantages.

Successful women entrepreneurs as role models

The Federal Ministry for Economic Affairs and Energy wants to encourage women to use their qualifications and skills to realise their own business ideas and to build up successful companies. The Economic Affairs Ministry’s “WOMEN Entrepreneurs” initiative has been spotlighting women entrepreneurs in nearly all sectors since 2014.

Under the initiative, successful women entrepreneurs serve as role models for schoolgirls, trainees, students, graduates and other women interested in going into business, showing them the opportunities and challenges of running one’s own business. This gives the women and girls a realistic and highly personal insight into what daily life as an entrepreneur is really like. The women entrepreneurs show how entrepreneurship can be an attractive career option for women. The “WOMEN Entrepreneurs” initiative also helps to make the work undertaken by female entrepreneurs more visible – presenting their success, their dedication, and their contribution to the future of Germany’s economy.

The “Women Entrepreneurs’ Breakfast”, which was launched in 2014 in a joint initiative by Economic Affairs Minister Brigitte Zypries and Prof. Dr Gesche Joost, is targeted at women interested in going into business, bringing them together with successful women entrepreneurs and providing ideas about all the issues relating to start-ups.

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Giving targeted support to women entrepreneurs

In order to furnish women interested in setting up in business with tailored information for their projects, the Economic Affairs Ministry has set up a website for women entrepreneurs. The website presents local contacts and networks, runs a hotline for direct contacts, and works with the nationwide Agency for Women Start-ups to present women who have successfully set up their own company.

Successful women in the digital sector

Whilst far fewer women set up a company in technology-oriented fields, there are successful women entrepreneurs here too. For this reason, Economic Affairs Minister Brigitte Zypries supports the “Women in digital” initiative, which aims to make digital start-ups by women more visible and to improve their networking. “Women in digital” offers female decision-makers in companies, the media, politics, organisations and business associations a platform for cooperation, projects and dialogue.
You can find out more on the “Women in digital” website.

Since 1 January 2016, there has been a fixed gender quota of 30% where new supervisory board positions have to be filled in companies that are listed and subject to full co-determination. There has also been a gender quota for the public service since 2016. Further to this, 3,500 other companies are required to set their own targets to improve the proportion of women on supervisory boards, executive boards and at top managerial levels.

The Act on the Equal Participation of Women and Men in Executive Positions in the Private and Public Service, which entered into force on 1 May 2015, has already resulted in an increased proportion of women in top positions. The aim of the Act is to significantly improve the proportion of women in leading positions and to arrive at gender parity. There will be a cultural shift, not only in the top managerial levels of German firms, but also in terms of equal opportunities throughout companies.

So the “women’s quota” is just one step towards greater equality of opportunity. The main advance has to take the form of a new mindset in the companies themselves: they have to realise that modern HR management and transparent voluntary commitments have a positive long-term impact on their profits.

The competitiveness of our companies depends largely on the creativity, performance and skills of the employees. Companies which reward commitment and offer working conditions which make them competitive in the long term will always benefit from motivated employees. Measures to improve the compatibility of family life and work pay off for the business and for the economy.

A family-friendly company has greater employee loyalty

The entire business culture must become more family-friendly. That is the only way for women to be able to develop their potential in working life and their leadership qualities, as studies show that it is still the women who take charge of caring for children and relatives. Whether it is flexible working-time models, reintegration courses, mentoring programmes, coaching for women executives or women’s networks – all the measures must be mutually coherent.

The family-friendly business culture must also be backed by a care infrastructure which is close to home, meets the needs, and is high quality.

Making it easier to combine family life and a career

The provision of needs-based childcare services is an investment in the future. Since 1 August 2013, every child aged one and over has had a legal entitlement to childcare (either a place in a daycare centre or with a childminder). The Federal Government is providing a large amount of financial assistance to help the Länder and municipalities expand and operate their childcare services for the under-threes.

And the new rules on family care time help families if, in addition to work and perhaps childcare, they have to look after a close relative. The Act on Improved Compatibility of Family Life, Long-term Care and Work, which entered into force on 1 January 2015, permits employees to claim up to 24 months’ partial leave from work to look after a close relative.

For further information, please visit the website of the Federal Families Ministry.

Setting a good example: a family-aware HR policy in the Federal Ministry for Economic Affairs and Energy

The Economic Affairs Ministry is setting a good example in terms of compatibility of work and family life. The Ministry was the first to be awarded a berufundfamilie audit certificate in 2002, and has been recognised for its family-friendly HR policy.

The audit, which was designed on behalf of the non-profit-making Hertie Foundation, is a strategic management instrument which helps companies and organisations to make the working environment more family-friendly for the employees. Since 2004, the Economic Affairs Ministry and the Family Affairs Ministry have been joint patrons of the berufundfamilie audit and award the certificates of the audit with a view to encouraging a good balance between the interests of the company and those of the employees.