The Federal Minister of Economics and Technology, Dr. Philipp Rösler, is opening the ITB international tourism trade fair in Berlin today. Egypt is this year's partner country at the ITB.
Once again, the ITB is sending a strong and dynamic signal to commerce and society this year, with roughly 11,000 exhibitors from more than 180 countries presenting tourist attractions from all around the world. This means that the ITB has once again seen an increase in the number of exhibitors. The same is expected for the number of visitors.
Minister Rösler commented: "Tourism is a driving force for growth and jobs in the German economy. Following last year's record, the signals from tourism remain positive. This is encouraging. It is now important to take advantage of the positive trends and to build on these successes. The ITB can make an important contribution towards this. It offers Germany an outstanding platform on which to present its best features as a tourist destination and to attract travellers from all round the world.
This year's ITB partner country, Egypt, stands for history and culture. Tourism is a very important sector of Egypt's economy. The country has been established as a year-round international tourist destination for many years. In order to ensure that this remains the case in future, Egypt is using the ITB to boost the confidence of tourists following the upheaval in the country and to give them a sense of security at their holiday destination."
The tourism industry in Germany creates gross output of almost ¤100bn, and provides employment for 2.9 million people. These are the findings of the recent study on tourism as an economic factor by the Federal Ministry of Economics and Technology and the Federal Association of the German Tourism Industry. Furthermore, Germany registered a sensational 394 million overnight stays last year.