Largest EXPO of all times - largest German Pavilion
With an overall budget of ¤ 50 million, the Federal Republic of Germany will participate in the largest global exhibition of all times - the EXPO 2010 in Shanghai from May 1st - October 31st, 2010. The EXPO will be held under the general theme "Better City, Better Life" focusing on the challenges posed by the continuing urbanization, in particular of the prosperous societies in China. The German Pavilion, which is the largest ever built in the history of the EXPO, will present "Balancity - a City in Balance" featuring ideas and solutions made and created by numerous German companies and institutions.
The German Minister of Economics and Technology Rainer Brüderle presented the concept of the pavilion to the media in Berlin and explained the underlying philosophy of the German participation: "The German Pavilion will represent a special highlight at the EXPO 2010 in Shanghai. It will stand for quality and be a showcase of our country. It will show the skills and innovative abilities of the German economy and present the Federal Republic of Germany as a leading innovator and an attractive tourist destination".
The EXPO is expecting 70 million visitors - with one in ten visitors likely to visit the German Pavilion. The Federal Ministry of Economics and Technology has commissioned Koelnmesse International GmbH with the preparation and operation of the pavilion. The "Consortium German Pavilion Shanghai" will assume responsibility as general contractor for the design and construction of the pavilion. The consortium consists of the companies Schmidhuber + Partner, Munich (architecture and planning services), Milla & Partner, Stuttgart (exhibition and media) and Nüssli (Germany) (project implementation and management).
